E-TİCARETİN KOBİ’LER TARAFINDAN ALGILANIŞI VE REKABETTE BİR ARAÇ OLARAK KULLANIMI: KONYA TARIM MAKİNELERİSANAYİSİ’NDE BİR UYGULAMA
Öz
E-commerce is one ofthe new technologic developments which
provides firms easier and cheaper application opportunities during the commercial activities. Beside the big firms that use e-commerce applications in
their business process succesfully, it iswondered if the small and middle
sized firms can use it as succesfully as the big ones.
In this study,it is aimed to measure the degree of the diffusion and
effectiveness of e-commerce usage in small and middle sized firms which act
in Konya Industry and Konya Agricultural Machines and Tools Industry was
chosen as the pilot sector. The datas gathered from the firms that produce
agricultural machines and tools by the help of the Enquiry Method were
evaluated and analyzed using the packet program of SPSS.
provides firms easier and cheaper application opportunities during the commercial activities. Beside the big firms that use e-commerce applications in
their business process succesfully, it iswondered if the small and middle
sized firms can use it as succesfully as the big ones.
In this study,it is aimed to measure the degree of the diffusion and
effectiveness of e-commerce usage in small and middle sized firms which act
in Konya Industry and Konya Agricultural Machines and Tools Industry was
chosen as the pilot sector. The datas gathered from the firms that produce
agricultural machines and tools by the help of the Enquiry Method were
evaluated and analyzed using the packet program of SPSS.
Anahtar Kelimeler
E-Commerce, Small and Middle Sized Firms, Agricultural Machinery.
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