KÜÇÜK VE ORTA ÖLÇEKLİSANAYİ İŞLETMELERİNDE ELEKTRONİK TİCARET UYGULAMALARI
Öz
In today’s rapidly changing global business environment Small and
Medium Sized Enterprises are advised to reorganize their processes and
structures to improve or at least to maintain their competitive situation in
the market. In this context, electronic commerce (i.e. buying and selling of
goods and services electronically) is a contemporary business methodology
that increases the efficiency and effectiveness of trading relationships and
enhances the competitiveness of a company. In this study, e-commerce applications in small and medium sized industrial enterprises is elucidated, and
suggestions are made to increase the efficiency of e-commerce implementations.
Medium Sized Enterprises are advised to reorganize their processes and
structures to improve or at least to maintain their competitive situation in
the market. In this context, electronic commerce (i.e. buying and selling of
goods and services electronically) is a contemporary business methodology
that increases the efficiency and effectiveness of trading relationships and
enhances the competitiveness of a company. In this study, e-commerce applications in small and medium sized industrial enterprises is elucidated, and
suggestions are made to increase the efficiency of e-commerce implementations.
Anahtar Kelimeler
e-commerce, small and medium sized enterprises, competitiveness, Internet.
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